Jackie Marshall-Cyrus FRSA


Jackie is the Founding Director of Jackie’s Revolution CIC. She is also a Senior Lecturer in Adult Nursing at the Three Counties School of Nursing at the University of Worcester. Jackie is a Registered Nurse and Nurse Educator with over 40 years of experience in clinical practice, leadership, and education in nursing and healthcare. She holds a first-class Bachelor of Science Degree in Nursing Older Adults and a Master’s degree in Education. 

Between 2008 and 2016 Jackie was the Lead Specialist on the Independent Living Innovation Platform at Innovate UK. There she led several high-profile national collaborative business-led innovation challenges, most notably Innovate UK’s first collaboration with the Design Council (£2 million) – Independence Matters: Design and Technology for Improved Quality of Life. She was one of the chief architects of the £32.3 million Delivering Assisted Living Lifestyles at Scale (Dallas) and  led The Long-Term Care Revolution National SBRI Challenge funded at £7.6 million. 

Between 2009 and 2015, Jackie was the UK’s representative on the Ambient Assisted Living Joint Programme and was a member of both the Contents Working Group and the AAL Forum Committee. She was also a member of the UK’s Ageing Research Forum (UKARF) between 2009 and 2012, and a member of the Economic and Social Science Research Council’s New Dynamics of Ageing Steering Group. Currently, Jackie is also a Trustee of the charity Action for Elders, and a Director with the iCrowd CIC.  In. September 2016 Jackie was inducted as a Fellow of the Royal Society of Arts.

Jackie supports innovative organisations and SMEs to develop cutting-edge products, services, and systems. She has earned an international and national reputation as a visionary, inspirational speaker, thought leader, and ageing innovation expert. She aims to forge change through collaboration across professions, organisations, and industries. Her research interests include sexuality and sexual health of older adults, as well as transcultural nursing education. She is an unapologetic challenger of the status quo and an unrelenting advocate of innovation as an enabler for more desirable choices and quality of life for older adults.


Lorraine Morgan FHEA FRSA


Lorraine is a social gerontologist, nurse academic and practitioner.  She has over 30 years’ experience working in social care, housing and gerontological care education, management, and practice. She has worked in the NHS, Housing, Social Care (Care Homes and Housing Association) and Higher Education. She studied and taught Person-Centred Care at The Open University. She has undertaken post-graduate research on older adults and concepts of citizenship and quality of life experienced. 

Lorraine is an activist, challenging poor care practices and providing solutions for good care. Pushing hard for a relationship-centred approach to person-centred care and challenging the professional tribalism that creates barriers to effective and integrated health and social care. Lorraine’s extensive experience includes being as appointed chair of Greater Gwent Citizen Panel in 2021; she was vice chair from its inception. The panel is the most active of Wales Citizen Panels as is the Gwent Regional Partnership Board at which she is a member, representing a Citizen Voice. 

Lorraine was the Health and Education Lead on Ministerial Advisory Forum on Ageing (MAFA) – Welsh Government. 2008 – 2019 (MAFA now reviewed). She is Chair of Action for Elders since it began as an innovative Charity. Its Balanced Lives programme is unique, evidence-based and focuses on outcomes for older adults. Its programme works and now in some areas, NHS has shown confidence in supporting its work. 

Lorraine founded The Practitioner Network on Ageing (PNOA) in 2005 and has developed its “Sharing Good Practice” on the Action for Elders website. She is also Chair of the award-winning My Home Life Cymru since its inception in 2008. 


Andrea Nicholas-Jones


Andrea was a Civil Servant for the last 25 years. She previously worked in the private, third and public sectors and worked in roles that involved responsibility across the whole of Wales, including representing Welsh interests on a national and international stage from 1990 until her retirement. Andrea is a respected and credible expert in her area, an experienced public speaker and has represented Wales and presented at prestigious events across the world. 

Currently, Andrea is a Freelance Consultant and is an associate with Re:Cognition Associates which specialises in providing consultancy services and training on Equality, Diversity and Human Rights. She provided services to the Welsh Government on the development of a Code of Practice to support the implementation of the Additional Learning Needs Act; a policy to improve outcomes for young people leaving residential care, and most recently undertook research into the Barriers to Services and Support for Older Victims of Violence Against Women, Domestic Abuse and Sexual Violence for the Gwent Regional Board. 

Andrea works with Race Council Cymru supporting them with the provision of training and auditing organisation’s approaches to Equality Impact Assessment. She is a member of the Age Alliance Wales Executive and Chair of the Social Care Funding Task and Finish Group. She is a Trustee of Wales National on the UK Board of Hourglass (Action on Elder Abuse) and Chairs the National Committee, as well as an Executive Member and Deputy Chair of Age Alliance Wales. Andrea serves as an Independent Investigator for Social Services Complaints Stage 2 Investigations, sits as a Lay Panel Member and Chair for Social Care Wales Fitness to Practice Reviews, and is a member of the Ministerial Disability Rights Taskforce, and Cross-Party Group on Ageing.

Professor Malcolm Prowle

Business Performance Advisor

Malcolm Prowle is an academically and professionally qualified accountant with extensive experience in strategy, financial management and performance management in both private and public sectors. Malcolm is an acknowledged expert on the economics, finance and management of health services and other public services. He has worked widely in public services with extensive experience in the health, education, and social care sectors. He has worked at the highest levels of government and has advised Ministers, Ambassadors, senior civil servants, public service managers and service professionals on a variety of public policy and policy implementation issues. 

Malcolm has been an adviser to the House of Commons Health Select Committee, an adviser to three shadow ministers and a consultant to the World Health Organisation. He has spoken and presented papers at a wide range of events and conferences including that of the Prime Ministers Policy Unit, the Government Accounting Service, the CBI, the World Health Organisation, the Karolinska Institute (Sweden) as well as academic and professional conferences. 

Malcolm has accrued his expertise nationally and internationally having undertaken: –

• Senior management – he has held senior financial management posts (up to chief financial officer) in the health sector and other public sector organisations.  

• Management Consultancy – for twenty years, he held senior positions with two major international consulting firms (KPMG and PWC) where he worked on assignments for a wide range of public and private sector clients in both the UK and overseas.

• Academic teaching and research – has held university posts at the Universities of Warwick Wolverhampton, Gloucestershire, London and Nottingham Trent and several visiting academic posts at other universities. He was also a visiting professor at the Open University Business School and the School of Medicine, at Cardiff University.